Cisco Reduces Campaign Cycle Time By 70%

Our client:

Cisco, the world's leader in networking and communications equipment, has partnered with Elateral since 1999 to streamline and automate the process by which both their marketers and channel partners can localize marketing campaigns for the UK, US, China, Latin America, and Europe.

Challenges prior to Elateral MSP implementation:

• Demand to allow partners to execute campaigns in their own markets
• Ongoing need to manage essential Brand attributes across thousands of global marketing initiatives
• Slow to market with new materials

Results of Elateral MSP implementation:

• Live in 82 countries
• Now offer 100's of campaigns for every possible opportunity
• Supports marketing needs of over 45,000 partners
• Localizes application in 12 language interfaces & 35 content languages

Proof of savings:

• 70% reduction in campaign cycle time
• 300% increase in number of global marketing initiatives
• 30,000 man hours eliminated from marketing process