Local Advertising
Elateral MSP revolutionizes local advertising by streamlining the design process, reducing production time from weeks to minutes and slashing costs.
For example, we allow Toyota's and New Balance's dealers, retailers and local marketers to adapt, size and place centrally designed, brand-compliant advertising. And do so at a fraction of the cost of traditional local advertising initiatives.
Toyota uses Elateral MSP with our Adaptive Advertising Module. Here are some features offered by this unique combination:
- Routing of central or co-branded advertising templates for either direct-to-publication placement or to a repro house / media buying agency
- Production of printed color proofs if required
- Full adaptive scaling - our templates scale and adapt designs to fit any ad placement size
- A publication directory that allows users to draw ad mechanical data from a central repository or from a third party advertising management system or to enter their own publication information
- Saving of local favorites for repeat placements
- Support for third party ad delivery applications
Elateral MSP and our Adaptive Advertising Module are the ideal cornerstone of an AdBuilder or automated ad-placement solution for national and multi-national advertisers.
