Campaign Syndication
Campaign syndication is critical to 21st century brands, particularly those operating across borders, media and channels. But syndicating a single campaign can easily produce 2,400 different variants.
- Central passes to 4 theatre groups
- Each theatre passes to an average of 5 countries or regional groups
- Each country co-markets with 30 partners
- Each campaign has 4 tactics
- Number of variations in tactic = 4 x 5 x 30 x 4 = 2,400 adaptations
Agile organizations also wish to cross-syndicate, encouraging teams to share best practice horizontally and diagonally across channels, groups, countries and theatres. The time delays and costs can be astronomical.
Elateral MSP uses highly customizable templates that work across all levels, channels and media - globally, as you'd expect of the world's leading brand marketing automation solution.
Central changes flow to the various organizations. 'Freedom within a framework' ensures that each group can make the adaptations they need to have locally relevant, compelling campaigns in the shortest possible time.
